LAUAN504, Weekly 4

Tuesday-(19/02/19)

Week Four 

As our storyline got stronger and once the storyboards were completed: we came up with the idea of having the action inside of the bottle animated and any action outside the bottle to be live action. This would be affective for our advert as the viewer would be able to visually understand what action is inside the bottle and what is outside without having a voiceover. 

To get a visual view on how Heinz itself would go about doing the live action I started to look at the 'Heinz Tomato Ketchup Fiery Chilli' advert: 

This advert taught me the most about what message Heinz wants to send to their customers because the only time you see the ketchup bottle throughout the whole video clip, is at the end. The advert has people using the ketchup bottle however, it is not visible. This send the message to viewer that people already know who the brand is without even having to see the bottle itself. They want their viewers to be aware that Heinz is used in every family home and the viewer does not even have to see the brand logo to know what ketchup the people in the advert are using proving that the company is used, loved and trust-worthy.