Friday - (15/02/19)
Week Three (Part Two)
To get an idea about what Heinz expected out of their adverts or what they have used in their adverts before, I started to research advertisement done by the company. I first came across the Heinz Australia advert:
This advert caught my eye because it is one of their animated short films where as, I have normally seen love action advertisements. It is a story of a man named Geoff and his love for making baked beans perfect serving for everyone in his family. At the end of the advertisement it shows four different sized tins that have the perfect amount for each person. Such as, 'The One', 'The One for Two', 'The One for All', and 'The Lil' One'. This demonstrated to me that although this is not to do with tomato ketchup; that Heinz's brand aim to: 'Do the common thing uncommonly well brings success'. This gives me an idea about how to show 150 years of Heinz by portraying their brand true to their word and show their love for their products through showing the great value of the tomato ketchup.
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